We tackle our world’s most pressing challenges by empowering paradigm-shifting leaders.
Our creative process digs under the surface to reveal the most authentic version of our clients' needs each and every time. We build authentic brands that transcend business as usual, nurturing and orienting the larger culture for new paradigms that will serve our future.

Our mission as creatives is to be agents of cultural transformation, connecting visionary leaders to their authentic power in order to bring world-shifting solutions into reality. This is how large-scale change happens.

Founder & CEO

Sarah Lupton
Sarah began her career as a documentary filmmaker in NYC. After producing and writing film and TV for ESPN, Conde Nast, Fremantle, HBO, and more, she began to singularly focus on systems-change initiatives in the heart of environmental, social justice, and humanitarian movements.

She is the strategic and creative force of Shift Creative Agency, with over 15 years of experience serving corporate, startup, and nonprofit clients with budgets ranging from 4 to 7 figures. In addition to her work with Shift, she facilitates personal development workshops to support values-aligned leaders optimize their impact.

Sarah splits her time between Austin, TX and Mexico City, and you'll catch her backpacking through mountains and rural towns in her spare time.

Our People

We are experts at the forefront of industry, with deep, narrow experience in our respective specialties.
Amira Bustamante
(Branding)
Curtis Thieman
(Video)
Krista Petty
(Leadership)