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This is big. Really big. Disruptively big.


Think you can't afford amazing marketing videos?


Think again. 

Because now YOU can make a video, like the one above, with just a phone and a laptop.


Sign up for our DIY Video Mastery Course to learn how. Details below. 

video masterY




HIRING A FILM CREW IS EXPENSIVE. So it's time to learn to do it yourself! You can actually LEARN to create and execute effective social media video campaigns that will take your organization to the next level. All you need is a camera phone and a laptop.


WHAT IS IT? A 6-class online training program to make you a master of video production and social media ad campaign strategy. Not only will you gain all the knowledge you need to make as many videos as you like in the future - you'll emerge from this course with a solid video AND an effective social media strategy so you can optimize your video's results. To guarantee your success, you'll get weekly assignments and feedback. The experts have your back each step of the way.


  • How to make your own video using only your smart phone and laptop

  • How to craft and manage an effective social media video campaign

​Each week, we'll walk you through the steps of creating an effective video campaign - from identifying your target audience and ideal platform, to shooting and editing your video, to launching and managing your social media video campaign.

WHAT YOU GET: During the course, you'll create your own video and social media video campaign. We'll be there each step of the way to answer questions, offer feedback, and share ideas. Here's what you get:

  • 6 web classes (slides provided)

  • Worksheets (these will help your organize for your future solo video campaigns, too!)

  • Weekly feedback on assignments from your instructors and industry experts!

AND mastering video marketing on social gives you more than that!

  • Generate more leads

  • Make more money

  • Create brand awareness

  • Strengthen emotional connection to donors

  • Stay ahead of the curve




10/11: Set Your Goals and Define Your Audience

10/18: Pre-Production

10/25: Production

11/1: Post-Production

11/8: Social Media Strategy

11/15: Social Media Advertising

INVESTMENT: ONLY $650 and you get your very own promo video AND your very own immediately executable social media campaign strategy. Plus, the skills to repeat and make your own video campaigns forever! 🙌 

That's a SAVINGS of THOUSANDS of dollars compared to what it typically costs to hire a professional production company, which run $3000 - $6000! And that's without the ad strategy component!

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CHARLES ETOROMA Aloha! I am a visual storytelling creative that truly believes that originality only comes through daring to defy. I live in the world of creativity that is guarded by the walls of logic. With a background in engineering and political science my skills are as diverse as they are unique. During the day you can find me dreaming up creative social media campaigns to run for clients, creating social strategies for brand success, or handling community management duties to keep companies relevant with fans. At night you will find me researching the latest trends and consuming articles (or/and Netflix) so that I stay a part of the #NeverNotWorking club.

SARAH LUPTON is a filmmaker and world traveler. She launched Shift Creative Agency to share the stories of organizations and brands she has met around the world and influence change.


As a documentary producer and writer in NYC, she wrote and produced ESPN’s Let Them Wear Towels, which premiered at the 2013 Tribeca Film Festival. She was senior producer of Ovation TV’s 6-part docu-series, “The Fashion Fund” (2014), and associate producer of Knuckleball! (2012), which aired on Showtime and premiered at the 2012 Tribeca Film Festival. She has worked with clients such as Condé Nast, Google, and A&E.


Sarah earned her BA in English with Highest Distinction at Duke University and her MBA at Wake Forest University, where she graduated  Beta Gamma Sigma. She currently resides in Durham, NC. 


Get in touch with her directly here. 

ANNA SULLIVAN Hey guys! My name is Anna and I live and breathe social media. I love working with brands and creating content that is innovative and tells their story. I come from the fashion world, and really focused on consumer behavior, then eventually found social media calling my name. I love that I have had the experience to work in house with brands and also on the agency side for years before creating my own agency. During my day to day, you can find me working on new business, crafting social media strategies, and on set for creative concept photoshoots.  

Undecided? Shoot us an email and let's see if this is right for you! 

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